7 Best SEO Tools That SEO Experts Actually Use In 2024

best seo tools that seo experts actually use

The online world is becoming more and more important these days. Everyone is searching for stuff online. In these times, if your business has a good online presence, you will have a better chance of getting more exposure, generating more leads, and making more sales. But the online world is competitive. Hundreds of thousands of websites are competing for the same search phrases and keywords. So, if your SEO game is not strong, you might drown in the crowd. You can either go to the best SEO agencies to provide SEO services or use SEO tools to research keywords yourself. 

7 best SEO tools that SEO experts actually use.

1. Google Search Console

Let’s start the list with something. But don’t worry, the quality of this tool is not bad at all. It is Google Search Console. The Google search engine result page (SERP for short) is the page that appears after you search for something on Google. Using the Google search control, you can constantly keep tabs on the performance of your website or rather its presence on the SERP. If you want this to work there is a small piece of code that you need to put on your website.

If you think it will be difficult for you then you can directly submit your sitemap. Though this isn’t necessary for your page to appear on Google searches, having a Google search console account can help you have more control over how your website is represented and what gets indexed. The SEO tool checker provided on this console can help you optimize your website for better presence and performance. We suggest going through a simple tutorial on YouTube on how to use it. 

2. Ahrefs

The next company on the list is Ahrefs. If you want a search engine optimization tool that can help you get more traffic without being an expert then one of the best tools is Ahrefs. This is an all-in-one search engine optimization toolset that you can purchase for your usage. It comes with many free materials that you can use to learn more about the tool and utilize it more effectively.

The features of the toolset include website audit which allows you to optimize your website, site explorer that helps you analyze your competitors, keywords explore that can let you research what your target audience is searching on the internet, content explorer allows you to improve your skill by learning from your industry-relevant content and rank teacher that tracks your ranking progress. The cheapest package for ahrefs is $129 per month. Visit ahrefs.com for more info.

3. KWFinder

Mangools is a company that has a bunch of enthusiasts that enjoy the online world and like to provide services for design, development and marketing. One of the tools that it provides under SEO services is KWFinder from the name of which you can easily guess that this tool is about finding keywords. Now, finding long-tail keywords without much SEO difficulty is not that hard.

Using KWFinder you will be able to research all kinds of keywords. You can analyze these keywords and find out how hard it is to enable them. The company uses the best technologies to provide you with precise measurements of difficulty for a keyword. The basic package for this tool costs $22.43 per month. In this package, you can look up to 100 keywords in a day. For more details visit kwfinder.com. 

4. SEMRush

If you have been lacking in your SEO game or you want to get better results that you can measure from your online marketing then one tool to check out would be SEMRush. It is a platform that lets you do multiple things. You can research your competitors, do pay-per-click advertising, social media marketing, content marketing and of course search engine optimization.

The SEO toolkit provided by SEMRush provides complete services for SEO. You can analyze and research keywords both local and national ones. The tools also let you analyze the backlink profile of any domain. You can run SEO audits, and keep tabs on your presence on the SERP of search engines. The cheapest plan that you can purchase from this platform is the Pro plan that costs $129.95. 

5. Moz Pro

Many experts use Moz Pro as their go-to SEO tool. It is a tool that always updates itself to reflect the latest data. Google often changes the algorithm for its search engine. So, the way it ranked pages and websites a year ago is different to what is being done today. But Moz Pro remains up to date so that the clients can get very precise data that they can benefit from.

Moz Pro claims that it has services that can help you do SEO in a much smarter way. You can get more traffic to your website and improve your page rank using the tool that it provides. Its features include rank tracking, site audits, backlink analysis and keyword research. Moz Pro costs $179 per month. You can get a one-month free trial by visiting moz.com.

6. Ubersuggest

Now, Ubersuggest has nothing to do with the cab-for-hire company Uber. If you have been looking for materials on digital marketing and stuff you must have come across Neil Patel. He is a popular digital marketer who has worked with many big brands and has written best-selling books.

Ubersuggest is a free SEO research tool that has been created by him and his team. This is a good tool to use if you are starting out as it is free and easy to use. It will help you get a hang of how to do keyword research. You can analyze keywords using this tool and use them in your websites to improve their rank on the SERP. If you want to know how competitive a keyword is and whether or not you should target it then you can use this tool.

7. SpyFu

The last SEO tool we will be taking a look at is SpyFu. You can use this SEO tool for free if you are starting out. It helps you research keywords and you can find out how many times a keyword is being searched in a month and how much difficult it is to compete for. The company has a premium version with more features that you can purchase. The price starts at only $39 per month. You can visit spyfu.com for more details on the tool and the plans. 

So, that ends our list. We suggest you check out each tool and try it out. Many of the tools have a free version while others let you have a free trial. We hope you find the perfect tool for your use. All the best!

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