With more than 2.5 billion active users on Facebook and the biggest social network globally, Facebook is undoubtedly providing users endless advantages in terms of social media marketing. When it comes to metrics vanity, follower count holds a major weightage in the eyes of most marketers. Many businesses buy Facebook followers to monetize their Facebook. If you play your cards right, it is possible to gain Facebook followers organically. Below are some tried-tested tactics that can help you how to get more followers on Facebook.
1. POST VIRAL CONTENT
The best way to get more followers on Facebook is to increase your visibility and the way to do that is by creating viral content. Try to create posts that are relatable and can be shared by many people. Even if you are a full-fledged brand, you can occasionally post memes and gifs to draw some attention. Netflix’s Instagram is a great example of attracting followers through funny posts and a witty caption that revolves around the industry itself.
If you want to go bizarrely viral in no time, you can post a giveaway opportunity as everyone likes freebies! As per various surveys, video marketing is gaining prominence each passing day and the engagement level of video marketing is gradually overtaking images and text-based posts. To make your posts have higher visibility, you can insert SEO-optimized captions, and end them with a strong and action-provoking CTA along with trending hashtags.
2. MORE POSTS, MORE FOLLOWERS
There is a positive correlation between posting consistently and increasing followers. So, if you want to gain active Facebook followers, try to provide valuable content to people regularly. If you are more active on platforms like Facebook, there’s a higher probability of building relationships and expanding your network.
More posts also imply that you have a lot of experience in a given field, enough to be able to talk about it regularly. So, constructing your Facebook strategy to be regular and consistent can ensure your longevity on this platform and help you gain Facebook followers.
3. ENHANCING BRAND LOYALTY THROUGH ENGAGEMENT
If you work on your brand loyalty, brand awareness will automatically follow which will lead you to gain Facebook followers. Even though it is easier to buy Facebook followers, it can be challenging to retain them. So, if you want to convert your audience into loyal followers, you can take several measures to create brand loyalty.
One of the key things to keep in mind is to stay interactive with your followers. Brand loyalty isn’t a result of unlimited spammy posts, but a cumulation of efforts that involves being interactive in a conversational tone instead of a robotic tone. Make sure to be responsive, share positive feedback, create user-generated content, and always keep your customers in a loop. You can simply start by inviting your friends and family to your Facebook page.
4. COLLABORATE
Your engagements shouldn’t be limited to your customers and the potential audience only. If you want to gain Facebook followers, partnering with brands and influencers can help increase brand awareness and profile visibility leading to an increase in followers.
This win-win strategy can help you redirect followers from other renowned accounts, along with the possibility of reaching potential customers. Make sure to find the right collab partner and reach out in the right manner. Being an active part of various Facebook communities of like-minded people can also help you in scoring some profitable collaborations.
5. UPGRADE TO BUSINESS FACEBOOK
With the expansion of Facebook as a marketing channel instead of solely being a social media platform, the list would be incomplete without mentioning Facebook Business. A majority of users use Facebook as a place to reconnect with old friends or share memes.
However, getting started with a Business on Facebook offers its users several advantages like a chance to build their business identity, generate more targeted less, drive discovery, work on brand loyalty, and gain Facebook followers. Regardless of whether or not you choose to switch to Business Facebook, you can always run Facebook ads to increase visibility, get engagements, spread brand awareness and gain Facebook followers.
6. LEVERAGE THIRD-PARTY TOOLS
There is no shortage of third-party marketing tools that can transform your social media marketing. It is not always humanly possible to be consistent with posting and brands cannot afford to take time-offs for successful Facebook marketing. Here comes the role of third-party tools like Facebook Page Barometer, SocialPilot, and Buzzsumo; that can help in creating personalized strategies in your niche and auto-post content.
The effectiveness of these tools can help one to gain Facebook followers. The more consistent and targeted your content becomes, the higher becomes the probability of increasing followers on Facebook. Moreover, there are also platforms where one can buy active and real Facebook followers. Even though this is easy to gain a following, but it’s important to maintain the hard work to retain followers.
CONCLUSION
Increasing followers on Facebook isn’t an insanely complex task and it is possible without the need to buy Facebook followers, even though that is a feasible option. Don’t forget to track Facebook analytics, stay up to date regarding the changing Facebook algorithms, and tweaking your strategies as per requirement. We hope that these tried and tested tips help you in making the most out of the Facebook platform as the business forefront.
