Sprout Social vs Hootsuite: Which is Better for Social Media Management?

As we are entering the digital world, social media has become pivotal in business marketing and branding. If you want to boost your Instagram presence or gain real Instagram likes, social media management tools are essential for your growth. These tools streamline the process of posting, scheduling, content creation, and increasing audience interaction. 

When it comes to social media management, there are two competing platforms – Sprout Social and Hootsuite. But which one is better for social media management?

Well, we are going to solve that confusion today. We’ll evaluate the two leading social media management services and find out which one is best for you. 

So what are we waiting for? Let’s look at the features offered by both Sprout Social and Hootsuite – 

Product features 

Sprout social

Sprout social is more comprehensive when it comes to social media management. It offers services such as –

• Deep social media audit 
• Social media content calendar
• Advance scheduling of social media campaigns 
• Post automation
• In-depth analytics and reporting 

Moreover, Social Sprout provides all the major tools required for creating a social media campaign. For example, creating a to-do list for posting and increasing media engagement through channel messages and posts. 

Not just that, Sprout Social also provides social listening tools that collect information from trending or relevant social posts and allows you to tailor your messages and post accordingly. Now that’s the easiest way to boost your Instagram presence and gain real Instagram likes. 

Sprout Social is compatible with all social media networks such as Twitter, Facebook, Instagram, and LinkedIn. Additionally, it is compatible with native connectors like Google Analytics, HubSpot, TripAdvisor, Zendesk, Feedly, and Uservoice. 

Hootsuite

Hootsuite offers all the usual features that you might expect from a social media scheduling tool. These features include – 

• Team management 
• Post scheduling and sharing 
• Feed monitoring 
• Social analytics and reporting 

Hootsuite covers you with all the standard features required to execute a comprehensive social media marketing strategy. However, it does not provide advanced social listening tools as offered by Sprout Social. 

Nonetheless, Hootsuite has better integrations with all the major social media networks along with 150 native connectors. Additionally, Hootsuite can create landing pages and run social contests, giveaways by using the campaign function. This feature is crucial to boost your Instagram presence, grow Instagram followers, and increase Facebook likes and video views. 

User Support and Ease of use 

• Sprout Social is one of the most user-friendly social media management tools. The user interface is bug-free, the features are easy to locate. Moreover, it offers a pre-built social analytics report. 

The customer support options offered by Sprout Social include email queries, educative webinars, phone support, and Q&A sessions.

• Hootsuite may be a little disappointing in terms of ease of use. Although Hootsuite offers good features, it is slow and buggy. Moreover, the social profiles may take a lot of time to load into the tool. You may also suffer from clutter issues in the Hootsuite dashboard. 

In terms of customer support, Hootsuite offers three options – a built-in feedback button, support articles, and a support ticket form.

Also read: Top 7 Social Media Management Tips to Save Time in 2025

Pricing Plans 

Sprout Social Pricing Plan

Sprout Social offers three pricing plans – 

• The standard plan starts at $99/month per user – this plan connects five social accounts. Other features include an all-in-one social inbox, content calendar, publishing tools, profile, and keyword monitoring, comprehensive reporting, and paid promotion tools.

• The professional plan starts at $149/month per user. It connects ten social accounts. Additionally, this plan offers content tagging, custom workflow, detailed analytics reports, optimal post scheduling, and helpdesk integration.

• The advanced plan starts at $249/month per user. It connects ten social accounts. Moreover, the advanced plan offers automation tools like Chabot automation, digital asset library, custom URL tracking, automated inbox rule builder, and message spike alerts. 

Hootsuite Pricing Plan

Hootsuite offers a more reasonable pricing plan. Moreover, it also has an option for a free 30 days trial. However, the features offered are not as versatile as that of Sprout social. 

• Free trial – connects three social profiles of one user with 30 scheduled posts per month.

• The professional plan starts at $29/month – it connects ten social profiles per user. The features include unlimited post scheduling and RSS integrations, bulk scheduling, social analytics, and an AD spent limit of $500/month.

• The team plan starts at $129/month. It connects 20 social accounts, three users, and unlimited scheduling. Moreover, it offers a custom analytic report, team assignments, one branded URL and an AD spend limit of $2000/month.

• The business plan starts at $599/month. It connects 35 social accounts and ten users. Additionally, this plan offers analytics exporting, publishing approvals, app integrations, custom branded URLs, extended training and an AD spend limit of $5000/month.

Analytics and Reporting

In terms of analytics and reporting, Hootsuite provides a more advanced platform. Analytics and reporting provide a broad view of how your social media profiles are performing. Moreover, it is the feature that helps you strategize and boost your Instagram presence, increase YouTube views and gain real Instagram likes. 

Which one is better for Social Media Management?

Considering all the key factors that you may need to gain real Instagram likes, increase Facebook video views and boost your Instagram presence, Sprout Social wins them all. Moreover, it is an advanced tool to generate traffic to your website using social media posts and marketing. 

Excellent product features, flawless user experience, ease of use, and customer support make Sprout Social the best social media management tool. Although, Hootsuite stands out in its pricing plans. However, it provides limited features at a lower cost. 

Conclusion 

Choosing the right social media managing tool is not an easy task. Several factors are considered to decide which Social media marketing tool is best for boosting your Instagram presence, increasing Facebook likes, and growing organically on YouTube. 

While Hootsuite is one of the most used social media managing tools, Sprout Social beats it in terms of product features, user interface, and customer support. Although Sprout Social is a little expensive than Hootsuite, the custom tools that come with that price are a game-changer.