Many businesses and brands know that they need Search Engine Optimisation or SEO for their digital properties such as their websites.
SEO helps in improving a website’s overall visibility and searchability, but what other benefits does it offer and Why is SEO so important?
Well, SEO increases a site’s visibility in an organic manner (that means unpaid and real). Nowadays, SEO is extremely important because it helps the website to grow by optimizing its content and keywords. It wouldn’t be too far-fetched to say that a business requires SEO for their website to achieve optimum results. Many SEO companies offer various SEO services to help bring your website to the first Google page.
In this article, we will give you 5 reasons to explain why SEO is the Backbone of a Successful Website
1. SEO increases organic search website traffic
Organic search is the most important part of a business’s website performance that helps in bringing customers and encouraging them to complete a conversation on the website.
Google is the #1 website visited in the world. To become visible on such a big platform with billions of users is a huge opportunity especially for businesses and brands. Quality SEO is the key to make your website more visible to the users.
2. SEO builds trust and credibility
Becoming a trusted source of credible information in a single day is not possible, right? It takes a lot of time and effort. SEO can help you amplify those efforts while letting your content build your brand more effectively in comparatively less time.
It is quite obvious that users engage with those websites that rank higher and are more trustworthy. No one buys anything from the website on the 2nd or 3rd page of the Google search results.
Strong SEO helps in getting higher ranks on Google search results which builds trust among the users and increases the credibility of the website. If the website ranks lower, it may cause loss to you as users assume that your business is either new or has a low financial position.
3. Cost-effective
Google’s organic rankings depend entirely on its algorithm as it is the only thing that determines what is the best result for any given query. The best results gain the top position in the search results.
If you have created a webpage that according to the Google algorithm is worthy of being shown to users, it can attract traffic continuously for months or even years.
Well, to have a highly optimized webpage, researching and writing high-quality content is required and for that, you need to make investments. It can be in the form of time if you wish to create it yourself or in the form of money if you wish to hire a digital marketing agency for help.
Once you have made the initial investment, you will not be charged anything in the future for constantly attracting traffic to your content. But, you may need to update the content on the page every once in a while, depending on the topic. You might also need to add more content and improve it if your target keyword is being used by your competitors too.
Hence, if your website is optimized it will bring more organic traffic without charging you any extra dollar.
4. SEO improves user experience
User experience plays an important role in raking your website in the Google search results. It lays a strong emphasis on UX’s key elements that include:
- Site speed
- Mobile-friendliness of a site
- Bounce rate
- Content relevance
- Pageviews
- Average time on page
If your site does give a user a pleasant experience, he will bounce back to the SERP and check out another website’s result. Google algorithms also decide the ranking of the website according to the time the user stays on it. SEO helps with this, often working simultaneously with front-end developers who help in improving the performance of your site on every device and present its content in a relevant and engaging way.
5. SEO increases local engagement
If your business is located physically, this point is for you, SEO is one of the most effective ways that help you engage more with local buyers. If your business is established digitally and has no set location, local engagement is not a big matter of concern.
Local search depends on a combination of local SEO and traditional SEO to help optimize your website for specific searches relevant to your niche. Local SEO can help your business stand out in a crowded marketplace and stay ahead of your competitors.
Local SEO works the same as traditional SEO but it focuses more on specific towns, states, and regions where the company offers to deliver its products and services. Thus, ranking your higher in local search results so that you can easily be reached out by local residents in your target area.
Conclusion
When done properly and effectively, SEO can have a great impact on your business. It helps in generating more traffic, identifying new opportunities to grab before your competitors, building brand credibility, improving user experience, etc.
We have mentioned many reasons why SEO is important for your website but the bottom line is, it can help your business grow in a significant and long-term way. The efforts you put in today will let you continue to reap its benefits for years to come.
