Pinterest is a social media platform where people can ‘pin’ their ‘interests’ into boards. Pinterest has the potential to zone me out of my life and I end up spending hours scrolling and browsing videos and images on it. Everything in my life, starting from my outfits to room decorations to educational plans is handed over indirectly by Pinterest. So trust me when I say that Pinterest is where you need to start to expand your social marketing. You will be amazed to learn how Pinterest can help your business grow faster.
Listed below are a few Pinterest statistics you need to know that will help your business grow in 2025
General Pinterest Stats
In terms of Global Active Users, Pinterest stands as the 14th largest platform in the world. It has outranked Twitter.
Pinterest has seen some serious growth over the last year gaining more than 100 million active users generating a user base of 459 million. This more than the combined active users of Twitter and Snapchat.
In 2020 Pinterest generated an International monthly active user base of 361 million. In the US, 98 million people were active monthly in 2020.
In the final quarter of 2020, Pinterest acquired $123 million in worldwide income.
Focussing on the graphics and visual representation can boost up your business growth on Pinterest.
Pinterest Usage Stats
For a good marketing strategy, you must know what makes a user pin. These stats will guide you towards more followers and sales.
As compared to browsers and websites, web traffic on mobile apps is high. Therefore, brands and marketers need to optimize mobile-friendly graphics.
Recently videos have been seeing a steep growth on the platform. The recently introduced Pinterest Premiere ad packages support the targeting and influence of video campaigns.
This matters since 95% of top searches are unbranded which means the audiences are open to new goods and ideas. It is found that 9 in 10 people browse Pinterest for purchase inspiration.
Hands down I am one of them! In the early stages of planning and scheming, Pinterest is the best platform that provides inspiration and ideas for purchase decisions.
In 2020, boards became thrice more prevailing on Pinterest. Boards related to fitness, fashion, beauty, cooking, and many more were created which proves that Pinners and mainly Planners.
Pinners start holiday planning 9 months before and this is where your business gets to grow. As indicated by Pinterest information, Pins with content “explicit to seasonal life or ordinary moments” drive multiple times higher helped awareness, and 22% higher online deals.
8 in 10 Pinners admit that Pinterest is their positive escape place. This is where other platforms have failed. The platform filters negative content and moderates posts preventing negativity and polarization.
Pinterest User Stats
Women have outranked men on Pinterest much time, however, the number of male audiences has increased to 50% over the last year. Talking about the advertising audience, the women’s audience is much greater than the men’s.
The platform gained the most GenZ users last year. On the other hand, millennial audiences grew by 35% over the last year.
This signifies the importance of marketing in Pinterest as it brings potential buyers.
For start-ups and businesses that offer unique products and ideas, Pinterest is the best place for target audiences who are willing to try something new.
Pinterest Marketing Stats
More than 50% of the total members of Pinterest’s ad audience are based in the United States.
This suggests that along with shopping, people were checking out the posts and adding products to the cart. Recently Pinterest introduced a few features that make it simpler to shop on the platform. These stats also suggest the shift to online retail prompted by the pandemic.
If conversions and sales are a key factor of your marketing, then you need to keep this in mind. Users like to see your product in real life over direct item shots. As per Pinterest, crusades that show somebody utilizing your item are bound to drive deals, as well.
Collection advertisements permit advertisers to advance different items in a similar Pin. When you show individuals more items, there’s a higher possibility they’ll add more to their carts.
According to the Pinterest data, users notice when things are “new.” And they recollect them more, as well. So in case you’re dispatching something new, or better than ever, try to incorporate the word.
Conclusion
61% of Pinners have bought something after seeing a promoted pin in their feed. Pinterest marketing has set up itself as a solid instrument for advertisers and businessmen, by ideals of its ability to the commitment with buyers at different strides of the buying venture – be it inactive scrolling, a purposive quest for inspiration, or looking to buy a particular product or any of the many irregular stages in the middle. In this competitive world, you need to keep your strategies up to date. With the help of Pinterest and keeping in mind the stats mentioned above you can create a game-changing plan for your business to reach the heights you dream of.
